Wisconsin Apparel & Badgers Shop

Your Badgers are determined to make this a season to remember, so rep your team in unforgettable gameday looks with Wisconsin Badgers Apparel from Fanatics. The Wisconsin Shop at Fanatics.com is the ultimate destination for die-hard UW fans, so freshen up your team wardrobe with all the newest Wisconsin Badgers Shirts, Hats and Jerseys. Stay on top of all your favorite UW sports with Wisconsin Football Gear as well as Badgers merchandise for baseball, basketball and more. Find essentials for the summer like tanks, shorts and Wisconsin Polos or score Sweatshirts and Hoodies for cold-weather games. Our Wisconsin store offers everything from auto accessories to home decor, so check out a variety of accessories at Fanatics in addition to officially licensed Wisconsin Apparel.

Badgers Football Apparel

Football is no joke for Wisconsin fans, and the same goes for their cherished team gear. Be sure to keep you and your fellow UW supporters decked out in authentic Wisconsin Football Shirts, Hats and Sweatshirts. Score a classic Wisconsin Football Jersey and pick out official Sideline Gear for the same styles in jackets and polos that coaches and players wear on the gridiron. Check out the site for new Badgers football gear throughout the season here at Fanatics.