What is the Fanatics Partner Program?
The Fanatics Partner Program is a performance-based marketing program that allows online publishers, bloggers, social media marketers, discussion board operators and fundraising groups to earn money by promoting Fanatics.com and earning a commission on sales that they refer.
How does the Fanatics Partner Program work?
First, prospective Partners go through an application process where our team will review your site/sites to make sure that it's suitable for a partnership with Fanatics. We take our brand and the brands of our vendors and league partners seriously, so we are very selective with who we work with.
Once your application is approved, you will have access to a dashboard stocked with ready-to-use tracking links including banners, text links and product ads that you can use to promote Fanatics on your site, blog, discussion board or social media property. When a shopper clicks this link and makes a qualified purchase, you'll earn a commission on the sale. We work with a tracking/reporting/payment platform called Radius® by Impact to provide easy access to reporting on traffic sent, sales generated, commissions earned and more. They also handle payment of commissions once we’ve had the chance to reconcile any cancellations or order modifications and screen orders for fraud.
Why partner with Fanatics?
Fanatics is the world's largest online retailer of licensed sports merchandise. Shoppers can find their favorite team gear from our selection of over 500,000 products, which spans all major professional sports leagues including NFL, MLB, NBA, NHL, MLS, NASCAR and College sports, as well as International Club Soccer, FIFA World Cup, eSports (Overwatch League and NBA2K,) the Olympics and more. In addition to providing the best selection, we also ensure a positive shopping experience by providing industry-leading customer support, multiple shipping options, a Jersey Assurance Program and more.
Can I promote any page on your site?
Yes. We have configured links to many of our popular team and category pages in our Partner Dashboard. We also provide tools that make it possible to promote individual product pages within our site. If you need a link to a page that is not provided, you can request creation of a link from inside the Partner Dashboard or reach out to our Partner Management team by email.
Can I post Fanatics page copy on my site?
You can post any content distributed to Partners through our Product Catalog (data feed.) You are not allowed to use any copy or non-product specific images from our home page, product pages, or descriptions other than what you find in the product data feed, or in third party tools that use our feed. Unauthorized use of our copy or site images can lead to removal from the program with commissions withheld.
What Affiliate networks do you work with?
The Fanatics Partner Program has chosen Radius® by Impact as our Partnership Platform of choice.
How much money can I make as a Fanatics Partner?
That is entirely up to you! We offer a huge assortment of all items from unique to common, but selling more expensive items like jerseys, jackets, signed collectibles and memorabilia can boost your earnings. Our commission rates vary depending on the Partner type with payouts of up to 10% available. Your ability to earn will be based on how much traffic you can generate and the level of engagement and trust you have with your audience.
What type of marketers are most successful in the Fanatics Partner Program?
There are a number of different types of partners that successfully promote our program. Team fan communities like blogs and forums, sports related content sites, social media marketers with active followings on Facebook or Twitter, media sites (Radio, TV or Newspaper,) fundraising sites and alumni groups have all done well with us in the past.
Are there any marketing methods you don't allow in the Fanatics Partner Program?
Fanatics does not allow publishers to use Pay-Per-Click (PPC) advertising at all, or paid ads on Facebook when promoting our program without written permission. We also do not work with publishers who use downloadable software like toolbars and browser plugins to promote our site. Because of our licensed retailer status, we are also responsible for protecting the trademarks of our licensors, such as the leagues and teams whose gear we sell. We reserve the right to decline applications from publishers who use website addresses or social media properties that infringe on the intellectual property of others.
How do I get started?
To get started in the Fanatics Partner Program, please start the application process using the “Join Now” button below. Our team will review your application and get back to you within 24 hours during the work week or within 48 hours if you apply over the weekend.
We also have a growing list of instructional videos tailored specifically for affiliates.
Check them out by clicking here.