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All In Challenge FAQs

General Questions: 

What is the ALL IN Challenge?

1. The ALL IN Challenge aims to be the world’s largest digital fundraiser in history by raising tens of millions of dollars to feed those in need. Food insecurity is a mounting issue but never more important than during COVID-19 and the unprecedented shortage of food resources our nation is facing. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.

2. The ALL IN Challenge was created and built by Fanatics founder and executive chairman Michael Rubin, along with Alan Tisch, Gary Vaynerchuk, with support from the entire Fanatics team, all on behalf of the All In Challenge Foundation. Rubin came up with the idea, and then immediately brought in one of his closest friends, entrepreneur Alan Tisch. Shortly thereafter, communications strategist Gary Vaynerchuk joined the team to help launch the movement. Through conversations with his friends in sports and entertainment, Michael knew there would be immediate interest in helping raise money for this important cause.

3. Through the newly created ALL IN Challenge, sponsored by the All In Challenge Foundation, the world’s preeminent sports, music and entertainment figures will donate their most prized possessions and be challenged to create once-in-a-lifetime experiences that will be both available for online auction and as giveaways. The All In Challenge Foundation and Fanatics sit at the unique crossroads of working with nearly every league, team and athlete in this country (as well as many internationally), while having many connections to entertainers and celebrities who are friends, but also sports fans. Together, the ALL IN Challenge will hopefully raise tens of millions of dollars to tackle this problem head-on.

Who is the All In Challenge Foundation?

The All In Challenge Foundation (AICF) was incorporated in Delaware as a nonprofit nonstock corporation and is recognized as a charitable organization under section 501(c)(3) of the Internal Revenue Code. AICF’s mission is to create positive and lasting change across the communities in which we all live and work through a commitment of time and strategic philanthropic initiatives.

Why are you choosing to get behind food insecurity now?

Due to the widespread effects of COVID-19, many countries are facing an unprecedented shortage of food resources. Among those most in need: students who rely on currently closed schools for several of their meals each week; the newly unemployed who are facing uncertain circumstances; and a vulnerable elderly population sequestered in their homes without access to food.

Who is benefitting from the ALL IN Challenge?

The ALL IN Challenge, operated by the All In Challenge Foundation, will benefit the following nonprofit organizations: Meals on Wheels, No Kid Hungry and America’s Food Fund, which is directly benefiting Feeding America and World Central Kitchen. Each of these nonprofit organizations has one goal in mind – to eliminate food insecurity during these challenging times. More than ever before, families will struggle to provide food as tens of millions are out of work, kids are out of school, many are at risk of losing their income, and our most vulnerable elderly population is self-isolating. 100% of all funds raised will be donated directly to the charity partners that are tackling food insecurities.

Who is providing the online auction and donation items?

The world’s preeminent sports, music and entertainment figures will all be involved in the All In Challenge. Each day, the biggest athletes, teams, leagues, celebrities, musicians and business moguls will “challenge” each other to up the ante and provide incredible prized possessions and once-in-a-lifetime experiences for fans to both bid on and enter for their chance to win.

How do consumers get involved?

Starting Tuesday, April 14, consumers can visit to learn more about the initiative, begin bidding in the online auction, or enter for the chance to win a number of once-in-a-lifetime fan experiences. New items will be added daily, and fans can also follow @Fanatics and #allinchallenge across Twitter, Instagram and Facebook for the latest updates

What if I just want to donate to the charities involved?

For those who may want to donate without participating in the ALL IN Challenge auction or game, you can submit your direct donation online at via a variety of payment methods, including check, credit card, or any of the online payment systems such as PayPal.

Auction and Sweepstakes Questions:

How does the online auction work?

Beginning Tuesday, April 14, you will be able to view and bid on unique items and experiences. Simply visit and either click to bid on your favorite lot or click Auctions to browse the entire assortment. In order to bid, you must register using a valid email address and other information. Please keep in mind that this account is separate from your account, if any. Stay tuned as new items and experiences will be added as more participants go “All In.”

How do I enter for my chance to win prizes?

To enter a Game, you simply select the item of your preference and then choose the amount you’d like to donate. You’ll then be taken to a check out page to complete the transaction. You will have the ability to go “All In” and participate in more than one drawing.

Do I need to donate to be involved?

There is no purchase necessary to enter any of the Games, but keep in mind that there are a lot of people struggling with food insecurity who need our help. We encourage you to donate any amount possible, big or small, to help ensure others don’t go hungry.

How long will the ALL IN Challenge be running?

The ALL IN Challenge will kick-off on Tuesday, April 14 with new items being added daily until we reach our goal of tens of millions of dollars for COVID-19 relief efforts. The durations to bid on individual auctions and to enter to win select experiences will be listed at

How and when will I be notified if I’ve won?

- Auction: If you have the highest bid once the Auction has ended and the extended bidding has been completed (see more detailed Auction FAQ’s for details regarding extended bidding), you will receive an email notifying you that you’ve won that specific lot. A team member may reach out to confirm additional details.

- Game: The potential winner of any Game will be selected in a random drawing from among all eligible entries received (the "Potential Winner"). The drawing will take place on or about seven (7) business days following the end of the applicable Eligibility Period for the applicable Game, or as specified on the applicable Game microsite. The Potential Winner will be notified by telephone call or email. Note: phone messages will not be left during the Winner notification process.

If I win, will I be personally responsible to pay taxes on a prize?

Yes. For example, the value of any prize may be considered taxable income in some jurisdictions. All federal, state, and local taxes are the sole responsibility of the winner. In some cases (only if expressly indicated in the prize description), our donors may provide additional money to the winner that is intended to help offset any taxes on the prize, but such additional payment also may be subject to tax.

If I win an experience that requires travel and accommodations, will I be personally responsible to cover that cost?

If travel to participate in an experience is required, it will generally be included in the prize. Each Auction or Game description will provide a detailed summary of prize elements.

Where can I learn more information about the ALL IN Challenge?

For more information, please visit, email or call 866-919-6218.