Jeff Gordon raced the No. 24 Pepsi Max it NOW car at Daytona to launch the Pepsi Max MAX it NOW social media program. Pepsi Max Racing created the social media program where race fans sync their social media accounts at PepsiMax.com/NOW and participate in daily challenges to win prizes and earn points for a grand prize trip to Martinsville and the chance to be the Pepsi Max correspondent at the race.
- 1:64-Scale collectible
- Barbell wheels
- Dash electronic detail
- Die-cast metal collectible car
- Limited edition
- Officially licensed
- Plastic tires
- Plastic window net
Special event items are produced by manufacturers only after the outcome of a game or event. These are advanced sale items and will ship immediately after they are received in our warehouse.
Manufacturer direct items are shipped directly from the manufacturer. These items are not available for international or expedited shipping.
Customized items can be personalized with options such as your name, your favorite number, and/or designs. Some options may be limited by league rules.