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Wisconsin Apparel, Wisconsin Badgers Gear

Wear your allegiance to the legendary Wisconsin Badgers in the finest Wisconsin Apparel available. Our Wisconsin Store honors the ritual of game day by providing fans, students and alumni with authentic T-Shirts, Sweatshirts, and Hats so you can piece together the perfect game day outfit to cheer on the Badgers for basketball season. All of our Wisconsin Merchandise is available in multiple sizes and iconic styles for men, women, and kids, so all fans can experience the camaraderie that is so important to UW sports. Celebrate every aspect of being a fan, the highs along with the lows, in Wisconsin Badgers Gear from top brands. is your one-stop shop for Wisconsin Merchandise.

Wisconsin Badgers Shop

Celebrate hoops season with officially licensed Wisconsin Basketball Apparel from Our ultimate sports store will stock your closet with Wisconsin Badgers Basketball T-Shirts, Jerseys, Accessories and more so you're ready to cheer on the Badgers as they chase championships on the hardcourt. Men, women and youth can all shop Wisconsin Basketball Gear that will last through years of rivalries and tailgates. Broadcast your Badgers devotion with all official Wisconsin Badgers Hoops Gear including Wisconsin Basketball Shorts, Hoodies and more on-court wear. Make sure the biggest Badgers fan you know can shop Wisconsin Memorabilia including Signed Jerseys, Plaques and more from

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Wisconsin Football Gear, T-Shirts, Jerseys

Prepare yourself for a new Badgers football season by wearing official Wisconsin Football Gear and Apparel from From the opening kick to the final whistle, support Wisconsin with Football Jerseys, T-Shirts and Merchandise. Honor the gridiron by rocking the best Badgers Football Clothing like 2016 Schedule T-Shirts, official Sideline Apparel and more. From comfortable Hats to Jackets and Hoodies for colder weather, Badgers supporters have access to an inclusive line of Wisconsin Apparel and Gear with team logos to represent Wisconsin Football. Get the crew dressed to hit the tailgate in team spirit, with having the best Football Clothing for men, women and kids. Embrace the drama of every touchdown with iconic Wisconsin Football Jerseys and Gear from

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